Cannabis Marketing Live

Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy

November 07, 2022 Guillermo Bravo / Tara Falk Season 2 Episode 3
Cannabis Marketing Live
Full Funnel Marketing: How to Marry your Cannabis Events with Your Digital Marketing Strategy
Show Notes

Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion.

After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during and after an event.

During this webinar you will learn:

• How to set up your in-person event to capture and leverage first party data for a full funnel marketing approach
• Customer appreciation tactics that keep consumers loyal
• How to create long lasting relationships with the budtenders that sell your products
• Guerrilla marketing tactics your brand should implement today

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