Cannabis Marketing Live

3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna of Statara Solutions

September 21, 2023 Jake Litke / Matt Taverna Season 3 Episode 4
Cannabis Marketing Live
3 Ways You Can—and Should—Be Using Your Cannabis Customer First-Party Data With Matt Taverna of Statara Solutions
Show Notes

Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data

Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.

How First-Party Cannabis Data Enhances Customer Engagement 


With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.

Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.

This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.


During the webinar, we’ll cover:

  • Understanding the value of first-party data in the cannabis industry
  • Enhancing customer engagement through personalization
  • Increasing ROI with data-driven decision-making

Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.

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