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Cannabis Marketing Live

Looking Beyond CTR Unlock the Power of Attention Metrics

March 14, 2025 • Jake Litke • Season 5 • Episode 2

Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed attribution (7-10 days after exposure), and why the “last click” model falls short in capturing the complete customer journey.

What You’ll Learn:

Why CTR is Only the Beginning: Understand the limitations of CTR and why attention metrics matter more in today’s digital landscape.
The Science of Delayed Attribution: Learn how consumer behavior unfolds over days, and how to connect ad exposure to conversions beyond immediate clicks.
Ditch the Last-Click Mentality: Explore how multi-touch attribution and attention signals reveal deeper insights into your campaigns.

Who Should Attend:

Digital marketers looking to refine their measurement strategies
Advertisers interested in leveraging data to optimize ROI
Analytics professionals seeking to uncover consumer intent

Understanding the full potential of attention metrics is essential for staying ahead in the ever-evolving digital marketing landscape. By moving beyond outdated models like last-click attribution and embracing delayed attribution and attention-driven insights, you can unlock new opportunities for campaign optimization and revenue growth.

Join us for this transformative session and take the first step toward mastering advanced ad measurement strategies. Seats are limited, so don’t miss this opportunity to revolutionize your approach to ad metrics.

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Want more great cannabis marketing tips?!

Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/

Like us on Facebook: www.facebook.com/MediaJel

Let's strategize about your business: www.mediajel.com/contact-us/