Cannabis Marketing Live
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.
Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.
Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.
Episodes
78 episodes
From Funding Prep to Execution: A Guide for Women & Minority Cannabis Founders
Female and minority founders face unique challenges in cannabis fundraising. But preparation is everything, and knowing what to do after you secure funding is just as critical as getting it.This isn't just another cannabis funding webina...
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Season 6
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Episode 3
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1:03:01
The 2026 Cannabis Marketing Survival Guide: State-by-State Playbook
State market maturity determines your cannabis marketing strategy. What works in an early-stage market won’t work in a mature or highly competitive environment. As cannabis market growth accelerates across the U.S., operators need a 2026-ready ...
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Season 6
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Episode 2
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1:04:37
Dispensary Discounts Are Killing Your Retention: How Culture, Community, and Experience Build Demand Without Discounting
Most dispensaries think retention lives at the register.Loyalty points. SMS offers. BOGO deals.Short-term lifts that quietly train customers to wait for the next discount.But real retention does not happen at checkout.It h...
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Season 6
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Episode 1
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1:03:34
Reddit AI Marketing: How AI Shapes Cannabis Brand Visibility
AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are n...
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Season 5
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Episode 12
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1:01:23
The Yelp of Cannabis: How Budist is Shaping the Future of Cannabis Reviews
When it comes to cannabis, finding trustworthy product information can be a challenge. Budist is changing that. Built by industry insiders, Budist empowers consumers and certified cannabis experts to submit detailed product reviews using a 100-...
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Season 5
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Episode 11
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1:00:18
Revenue, Regret, Repeat: Escaping the Discount Spiral
Episode 3: Cannabis Price Wars: Escaping the Discount Death SpiralThe cannabis industry has been trapped in a cycle of discounting, racing to the bottom with steeper promos that shrink margins and train customers to buy only when ...
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Season 5
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Episode 10
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1:00:41
Price Fades. Loyalty Pays. Driving Cannabis Loyalty Program with Gamified Rewards
Episode 2 of the Webinar Series: Escaping the Discount Death SpiralWhen your competitors are stuck in the discount trap, that’s your opportunity. The strongest cannabis retailers don’t just attract new customers—they keep them com...
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Season 5
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Episode 9
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59:02
What the Numbers Say: Discounting Isn’t the Strategy—It’s the Signal
Episode 1 of the Series: Escaping the Discount Death SpiralMargins are shrinking, and discounts are to blame.Even when traffic is strong, brands and dispensaries across the U.S. are watching profits erode under the weight o...
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Season 5
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Episode 8
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1:00:01
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How Cannabis Brands Are Growing on Reddit
Reddit is one of the most overlooked yet powerful tools for cannabis and CBD businesses. While other social platforms are saturated with short-lived trends and surface-level engagement, Reddit offers something far more valuable: real conversati...
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Season 5
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Episode 7
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1:00:47
Advertising Attribution: How to Know Which Cannabis Ads Are Driving Dollars
Many cannabis marketers struggle to connect the dots between their advertising efforts and sales. The truth is customers rarely convert after seeing just one ad. Instead, they engage with multiple touchpoints on their buyer’s journey — CTV, Dig...
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Season 5
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Episode 6
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1:00:44
Text Your Way to More Sales: The Ultimate Cannabis SMS & MMS Marketing Playbook
Ready to take your cannabis text message marketing to the next level? Say goodbye to outdated tactics and hello to the power of SMS and MMS marketing! Join us for a webinar featuring industry expert Jordan Hobson from Leafbuyer, whe...
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Season 5
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Episode 5
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58:39
Is Bluesky the Next Big Social Channel for Cannabis Brands?
As cannabis marketers, we’ve seen it all—shadowbans, ad rejections, and disappearing accounts. But what if there was a platform where cannabis brands could engage with their audience without constant fear of getting shut down?Bluesky so...
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Season 5
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Episode 4
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59:03
What Your Deep Discounts Are Saying About Your Cannabis Business
Your pricing strategy sends hidden signals that can either enhance or diminish your brand’s value in the eyes of consumers.While deep discounts may drive short-term sales, they can also suggest that your products lack qualit...
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Season 5
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Episode 3
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57:28
Looking Beyond CTR Unlock the Power of Attention Metrics
Discover how to move beyond traditional metrics like click-through rates (CTR) and uncover the real story behind ad effectiveness. In this 60-minute session, we’ll dive into how attention metrics provide actionable insights, the role of delayed...
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Season 5
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Episode 2
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1:02:09
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You Already Own The Data! Learn How First-Party Data Lowers Customer Acquisition Costs and Increases Retention
A dollar saved is a dollar earned— especially when it comes to customer acquisition costs. Acquisition costs refer to the expenses businesses incur when attracting and winning new customers, which can cost five times more than retaining an exis...
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Season 5
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Episode 1
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52:35
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WTF is Programmatic: Boosting e-Commerce Revenue Through Smarter Marketing Funnels
In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers. This webinar, Boosting eCommerce Revenue Through Smarter M...
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Season 4
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Episode 6
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1:06:05
Lights, Camera, Cannabis: Amplify Your Brand with CTV
If you're not including Connected TV (CTV) in your advertising strategies, you’re missing out on one of the most significant shifts in media consumption history. According to Nielsen, nearly 70% of U.S. households now have access to CTV, signal...
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Season 4
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Episode 5
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1:01:23
How Cannabis Customer Lifetime Value Impacts Return On Ad Spend
Knowing your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is more than just measuring performance—it’s the foundation of building a highly effective programmatic advertising strategy. In this webinar, we’ll show you how lev...
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Season 4
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Episode 4
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1:00:55
Integrating AI into the Cannabis Business: Enhancing In-Store and Online Experiences
AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to
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Season 4
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Episode 3
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1:01:00
Mastering LinkedIn Thought Leadership For The Cannabis Industry With President of Highly Capitalized, Mark Collins
Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to ...
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Season 4
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Episode 2
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1:00:43
Elevate Your Cannabis Brand: Strategies for Market Dominance With Chief Revenue Officer of Spherex, Ryan Hunter
Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, an...
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Season 4
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Episode 1
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59:42
Expanding Your Reach: How Cannabis Lookalike Audiences Amplify Ad Campaign ROI
In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.One such game-changing stra...
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Season 3
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Episode 12
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31:42
Harnessing Geo-Targeted Ad Technology for Location-Based Cannabis Marketing
In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.<...
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Season 3
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Episode 11
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49:04
Puff, Puff, Post: Cannabis Direct Mail Tactics for Customer Acquisition With Andrew McGraime
Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking...
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Season 3
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Episode 10
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57:31
Unlocking Competitive Advantage Through Data Analytics and Customer Data Enrichment With Matt Taverna
In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind. Failing to gather customer data, or worse, not knowing how to properly util...
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Season 3
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Episode 9
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38:07