Cannabis Marketing Live

Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.

Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.

Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.

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Cannabis Marketing Live

Reddit AI Marketing: How AI Shapes Cannabis Brand Visibility

December 02, 2025 • Jake Litke • Season 5 • Episode 12

AI is reshaping how consumers discover products and Reddit is quickly becoming one of the most influential signals behind what shows up in those searches. With OpenAI’s recent launch of native shopping inside ChatGPT, Reddit conversations are now more powerful than ever in shaping how products, brands, and education appear across AI search results.

In this session, we’ll break down how cannabis and CBD brands can use Reddit to influence what AI models “learn” about them and how to build a strategy that earns organic visibility in the new era of conversational shopping.

We’re joined by Danny Kirk, Founder of ReddiReach, and Filipe Lins Duarte, the co-founder of AI Peekaboo.

Danny will share how brands can authentically grow on Reddit through community-first strategies and platform-native engagement, helping cannabis marketers future-proof their visibility and reputation as AI increasingly draws from Reddit data.

Filipe will unpack how AI is reshaping search and brand discovery, showing how large language models, such as ChatGPT, Claude, and Perplexity, reference your brand, competitors, and content, helping marketers understand and improve their presence in AI-generated results.

Here’s what you’ll learn:

How Reddit data is influencing AI search results and brand visibility
Why and how authentic engagement on Reddit builds long-term SEO and AI discoverability
A content framework to position your brand as the trusted source AI models reference

If you manage a dispensary, lead a cannabis brand, or run a marketing agency, this session will show you how to future-proof your digital presence in a world where AI answers are replacing Google results.

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