Cannabis Marketing Live
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.
Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.
Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.
Cannabis Marketing Live
Entering European Cannabis Markets: A Go-To-Market Framework
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The European cannabis market is moving, but is it ready for you? In this episode of Cannabis Marketing Live, host Jake Litke (CEO of MediaJel) sits down with Jill Agnello, founder of JA Global Consulting, to break down what's actually happening across European and global cannabis markets right now.
Jill has spent the last four years embedded in the international cannabis trade show circuit, from ICBC Berlin to Spannabis in Bilbao, and launched her own consultancy after leading international strategy at True Terpenes. She brings a grounded, boots-on-the-ground perspective on where the real opportunities are, and more importantly, where U.S. companies keep going wrong.
In this episode:
- Germany's "full rec" reality and why it's nothing like California or New York
- Why there's no consumer brand market in Europe yet (and when that might change)
- The novel foods framework blocking CBD edibles and beverages across the EU
- Which markets are most viable right now for non-plant-touching businesses
- What South Africa, Thailand, Australia, Japan, and Latin America look like
- The three biggest mistakes companies make when entering international markets
- Why "intelligence before infrastructure" is the only smart entry strategy
- How U.S. political tensions are (and aren't) affecting business conversations abroad
If you're a cannabis, hemp, or CBD company weighing international expansion, this is the reality check you need before you book a flight.
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