Cannabis Marketing Live
Your front-row seat to the trends and tactics fueling record growth for cannabis dispensaries, delivery, and brands.
Welcome to Cannabis Marketing Live, the go-to show for MSO's, dispensary owners, delivery operators, and cannabis and CBD brands who want to grow smarter, not cheaper.
Each episode, we bring you the latest trends, real-world case studies, and proven strategies from the industry’s top marketers, innovators, and entrepreneurs. From boosting retention to mastering omnichannel campaigns, you’ll get actionable insights you can put to work today — and the inspiration to stay ahead in a rapidly changing market.
Cannabis Marketing Live
Compliance Doesn't Pause for M&A: How to Protect Your Cannabis License Through a Merger or Acquisition
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Cannabis compliance is one of the most consequential and often underestimated parts of running a retail or multi-state operation. Every state has its own regulatory framework, enforcement approach, and inspection cadence, and the gap between a well-run compliance program and a reactive one often shows up as six-figure fines, license risk, or operational breakdown. This episode of Cannabis Marketing Live brings together Jake Litke, CEO of MediaJel, and Jenny Germano, founder of ICS Consulting and one of the most experienced compliance operators in the country, for a candid conversation about what compliance actually looks like in practice.
The podcast covers the full compliance landscape for cannabis retailers and MSOs, including how state inspections work, what the most common violations are and why they keep happening, how to approach licensing transfers and M&A, how to decide which SOPs to keep when merging two businesses, the compliance challenges specific to multi-state operators, and where the international market currently stands. Whether you're running one location or operating across several states, this session offers a clear, operational view of how to build compliance programs that actually hold up.
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